Your orange and brown may have been really popular colors when you first had the logo designed, but today, those colors are more reminiscent of your mom’s shag kitchen décor than the cutting edge company that you are. If you’re logo is outdated, a fresh look could bring renewed vibrancy and excitement to your brand.
Well, maybe not you personally, but certainly if your company’s products, services, target market, or mission statement have changed. At its core, the logo should illustrate who you are as a company. Your logo serves as a first introduction to your company and it should leave a lasting impression.
Either literally or electronically. If you’re physically moving then it may be a good time to review your company branding. After all, you already have to print new letterhead, business cards, signage and other materials, why not review your brand while you’re at it?
If you are moving online, it can also be time to consider a logo update. Let’s say you’ve been a brick and mortar business, and you’ve decided to foray into the online world. How does your logo and branding translate to an online environment? Is it easy to recognize on a computer screen? Does it still represent the business?